Taylor Swift Is Named The Most Influential Person on Twitter For 2019
The digital consumer intelligence company Brandwatch has just released its annual 50 most Influential People on Twitter list, and coming in at number one is Taylor Swift.
🤳 The Most Influential People on Twitter 2019 🤳
— Brandwatch (@Brandwatch) December 19, 2019
5. @elonmusk
4. @katyperry
3. @narendramodi
2. @realDonaldTrump
And the winner is 🥁🥁🥁
🙌 1. @taylorswift13 🙌
Full list: https://t.co/xYPGcFyIvf
They explain their process by saying, “For this research we used Brandwatch audiences to search for active tweeters with a high influence score. Audiences ranks accounts according to a selection of criteria that, added together, create their influence score.” They add, “This is our measure of how influential an account is over time, based on the level of genuine engagement they are creating. While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score.”
Their data also discovered that the majority of influential tweeters are musicians; The next most popular category is media personalities. Other celebrities on the list include The Rock, Katy Perry, Nick Jonas, Beyonce, Mariah Carey, and Nicki Minaj.
