The Butterball Turkey Talk-Line experts are standing by to help now through December 24 by calling 1-800-BUTTERBALL, social media, Amazon Alexa, website, and via email.

“The Butterball Turkey Talk-Line has become a Thanksgiving institution, and we’re back in our 40^th year to help new and seasoned hosts take the guesswork out of cooking turkey. This year we are focused on helping new and returning hosts, so they have more time to spend enjoying special moments with friends and family,” said Nicole Johnson, director and 21-year veteran of the Butterball Turkey Talk-Line in a press release.

People are still planning to find a way to celebrate with turkey at the center of their table. According to the survey:

• Celebrations are top of mind:

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  99% of consumers are planning to celebrate with a Thanksgiving meal, with 85% planning to do so with turkey at the center of their table.

• Small gatherings will return:

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  Nine in ten Americans planning to host Thanksgiving this year are looking forward to a traditional dinner, but one-third of consumers are, again, planning for smaller gatherings.

• Hosts are willing to upgrade turkey size:

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  Nearly two-thirds (61%) of consumers are willing to upgrade to a larger turkey in order to have a turkey on their table.
• Shoppers are planning ahead:

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  Consumers are looking for ways to make their celebrations special, and ways to make the day easier – 84% of hosts are planning the amount of food they will serve a week or more in advance of Thanksgiving.

• Millennials are stepping up to host

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  50% of millennials intend to host this year (traditionally 42%), with 77% of millennials who hosted in 2020 intending to host again this year.

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