There are many different qualities to consider when picking your brand of toothpaste. What’s Most Important When Selecting Your Toothpaste? Every brand comes with their own claims and what they can do to protect your pearly whites. According to TellWut.com, these are the deal breaking qualities that made 2,259 customers pick what paste was right for them:
- 33% fluoride/cavity prevention
- 17% helps with sensitivity
- 16% whitening
- 13% taste
- 12% tarter control
- 9% natural/ no chemicals