TikTok’s New ‘Creativity Program’ Replaces Creator Fund
The financial empowerment program for TikTok creators, known as the Creator Fund, is ending. TikTok kicked off its Creator Fund in 2020 to give content makers a way to earn money from their videos. It started with $200 million USD, but it’s grown massively over the last three years, and now has over $2 billion USD from which creators got paid.
Now, TikTok has announced its plan to discontinue the Creator Fund in favor of a new initiative named the Creativity Program. In a news release, TikTok provided details about the rules and regulations governing the Creativity Program.
What to know about the Creativity Program
The program will replace the existing Fund starting on December 16 in the United States, the United Kingdom, France, and Germany. Eligible creators will have the opportunity to transition to the beta version of the Program but will not be allowed to revert back to the Fund once they opt in.
While the Program is expected to offer higher payouts per view than the Fund, it also raises the bar for entry. Just as the Fund required creators to have a minimum of 10,000 followers, this standard will be carried over to the Creativity Program.
Additionally, creators must have accumulated at least 100,000 video views in the past 30 days and regularly post videos that are at least one minute long. The revenue will be calculated per 1,000 views, taking into account view engagement and the authenticity of the viewing account.
Invitation only for TikTok creators
To kickstart the Creativity Program, TikTok is launching it with an initial fund of $200 million USD. During the beta phase, participation will be by invitation only.
It’s worth noting that earlier this year, the platform introduced a new monetization program that promised higher payouts to creators. Unlike the original program, this new one requires creators to produce longer-form content, with earnings calculated based on engagement metrics.
“Designed to help creators foster their creativity, generate higher revenue potential and unlock more exciting, real-world opportunities, the Creativity Program Beta is the latest addition to our range of monetization tools that support creators of all levels in being rewarded,” TikTok wrote in a statement announcing the program earlier this year.
“We developed the Creativity Program based on learnings and feedback from our creators on our creator solutions, including the TikTok Creator Fund. The Creativity Program Beta will initially be available to creators by invite-only and then become available to all eligible US creators in the coming months.”
Kim Kardashian's Funniest TikToks
Kim Kardashian can make you laugh without even trying to. Being an active poster with her daughter North West on their joint TikTok account, Kim and North, the SKIMS mogul often joins in on dance routines and pranks. In November 2021, the mother-daughter duo debuted their TikTok page. Now, the two boast a whopping 16.7 million followers on the social site.
For North, pranking and roasting her mom has long been one of her favorite pastimes. As we previously reported, Kim revealed that her daughter intimidates her more than anyone. The Kardashians reality star, who also shares daughter Chicago and sons Saint and Psalm with ex-husband Kanye West, has called North Kanye’s “twin.” When it comes to Kim doing unboxing videos for Instagram, North has hilariously called her mom out for her tone of voice. Back in September 2021, North interrupted her mom's makeup haul to ask, “Why do you talk different?” Kardashian replied: “For my videos, I’m the same human being. I don’t talk different. How do I talk different? Guys, do you think I talk different when I’m talking about contour?”
Both North and her cousin Penelope Disick were in the bathroom with Kim, agreeing that she sounds like she is talking in a different tone when talking to her hundreds of millions of followers. When Kim asked the girls how she sounded, North delivered an accurate impression of Kim’s high-pitched voice, with Penelope seen chuckling in the background. Kim posted a collage of folks on X (formerly Twitter) loving North ragging on her mom to her Story, saying things like, “‘You always say you’re glad when you’re mad,’ by Ms. North West,” and “Not North clocking Kim for her business voice.” Kardashian’s minimalistic style isn’t safe from North, either. Her daughter has complained when Kim wears too much black. “North is very opinionated when it comes to what I’m wearing,” Kim said in March 2022.
Take a look below at Kim Kardashian’s funniest TikToks:
Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it.
She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel.
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