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The Total Cost of the Super Bowl

The Total Cost of the Super Bowl With the Super Bowl right around the corner, excitement is through the roof for the biggest day in the Football calendar. To help…

Betaway Statistics Future Cost of Superbowl

The Total Cost Of Superbowl

Betaway

The Total Cost of the Super Bowl

With the Super Bowl right around the corner, excitement is through the roof for the biggest day in the Football calendar. To help put into perspective the sheer size of this sporting event, Betway decided to take a look at some of the staggering numbers surrounding the Super Bowl

The Total Cost of the Super Bowl

  • New research by Betway looks at the Super Bowl in numbers to find out just how large the biggest event in the US sporting calendar really is.
  • Survey data reveals that over 99 million tuned in to watch last year’s Super Bowl.
  • Google searches for ‘Where to watch the Super Bowl’ have increased by 247% since last year.
  • One 30-second ad during this year’s season could cost as much as $7 million.

Ask any American what the number one sporting event saved in their phone is and chances are they’ll tell you it’s the Super Bowl. Possibly the biggest sports event on the nation’s collective calendar, it goes without saying that the Super Bowl is a colossal competition.

So, with February 12th right around the corner, Betway can now reveal the sheer volume of numbers that goes into bringing the Super Bowl to life, including the average ticket price through the years and how much fans are willing to spend on drinks and snacks.

The Super Bowl in numbers

Despite being one of the key pillars of American sporting culture, data shows that Super Bowl viewership actually dropped in the years leading up to 2021, with only 91.6 million people tuning in for that year.

However, that number was dwarfed by the 99.18 million people who watched last year’s season, and this year is set to see an even bigger viewer count with an estimated 109.9 million fans ready to watch the game, making it potentially one of the most watched seasons in history.

Super Bowl Figures202120222023
Viewers (in millions)91.6399.18109.9
Cost of a 30-second advert ($)5,600,006,500,0007,000,000
Average total ticket prices ($)9,2539,7449,341
Average consumer spending ($)74.5578.9282.0
Total expected consumer spending (in billions $)13.914.617.0
Total ad revenue (in millions $)545470489.6
Winners’ earnings ($)150,000157,000136,474

The cost of going to the Super Bowl

The average ticket cost of going to the Super Bowl has been increasing in recent years, and this year is set to be no different. Fans can expect to pay up to roughly $9,341 for a standard entry pass, which while cheaper than last year, is still a big price tag – though demand for Super Bowl tickets has grown by 22%, so it’s clearly not putting people off.

As for all the snacks and drinks viewers will need to complete the experience, many are looking to pay upwards of $82 for their favorite consumables. In fact, data suggests that the total cost of every viewer’s snacking habits could total over $17 billion across the country. That’s $2.4 billion more than in 2022!

And no Super Bowl would be complete without some exciting and hilarious ads to break up the half-time gap. The cost of advertising at the Super Bowl has only been increasing, and just one 30-second ad in this year’s season could set businesses back $7 million. But that’s not much when you consider the total ad revenue for the Super Bowl is set to be $489.6m.

Finally, and perhaps most intriguingly, the overall winner’s earnings have seen a marked decrease compared to both 2020 and 2021. Last year’s victors, the LA Rams, took home a sizeable $157,000 per player, while 2023’s Super Bowl teams, the Chiefs and the Eagles, are only looking at a prize pot of $136,000. That’s more than a 13% decrease in winnings.

You can get more insight into the Super Bowl in numbers by visiting here: https://usblog.betway.com/nfl/the-super-bowl-in-numbers-the-cost-of-the-super-bowl-betway/

Football Superstitions Eagles Fans Believe In

Football Superstitions Eagles Fans Believe In

First and foremost, GO BIRDS!

It's no secret that the Philadelphia fan base is one of the most hated in the country. Philadelphia fans have been marked as brutal, crude, uncouth, offensive, and just downright garbage people.

While some have taken things a bit too far, the majority of us enjoy the standard sports trash talk. We enjoy it even more, when the opposing team and fans can take it like a champ and give it right back.

It's all in good fun.

Personally, I love a bit of smack talk during a game as long as we remain respectful of each other.

That being said, it's easy to see that this region of fans is die hard.

I'm proud to be a part of a fan base that takes the sport so seriously. I love supporting our Philly teams.

I feel like I'm a part of something bigger than me, when I'm surrounded by Philly fans.

We eat, sleep, breathe and bleed green.

Just like the professional athletes that dedicate their lives to their sport, Philly fans follow certain pre-game rituals.

The thought of not doing things a certain way is enough to send a Philly fan into a frenzy.

I never thought I'd be the kind of person who cares about what coffee mug I drink out of on game-day.

I also never thought I'd be one to turn down an invitation to a friend's house because it might "jinx the Eagles". But again, here we are.

Exhibit A:

Text between friends

Football Superstitions Eagles Fans Believe In

Over the years, I've been introduced to Philly fans across the country. In my travels, I've met fans who were married into, born into it, chose it later in life, etc.

I was surprised to learn that the route they took that led them to being a Philly fan did not matter. They were all participating in some sort of pre-game behavior that they considered to be superstitious or lucky.

We've discussed many times on the show, the different superstitions that we believe in.

Deanna and Justin share some of the same thoughts when it comes to behaviors during the football season and on Sundays alone.

According to The Bleacher Report, a lot of NFL players have their own pre-game traditions that have practiced for years.

Take a look at the list we've compiled of Football Superstitions Eagles Fans Believe In.

Do you follow any of these superstitious behaviors?

Pre-Game Food & Drink

http://gty.im/1327692844

A lot of fans believe that their team won't do as well if they don't eat what they normally eat or drink what they normally drink on game-day.

I can't tell you how many times my husband has said "We have to get wings". Not because he necessarily wants them, but if the Eagles were playing poorly and we hadn't had wings yet, that was obviously going to change the course of the entire game once we ordered them.

Your "lucky" gameday mug

Eagles mug

Football Superstitions

If you don't use the right coffee cup, cereal bowl, beer glass, you could possibly jinx your team.

No, you WILL jinx your team!

Every sunday or gameday I make sure I have coffee in my Eagles mug! It adds to the good juju!

GRAB ALL THE EAGLES GEAR WE HAVE!

Eagles Jerseys

Football Superstitions

There is nothing more anxiety inducing than when the birds aren't playing all that great and we have to get out all the gear.

The idea is that all the jerseys or team paraphernalia that we have in the house is going to work together and magically bring them better luck.

Touchdown Shots

Pouring Shots

Football Superstitions

If you imbib, you may believe that you must stick to a certain drink of choice or it will jinx the team.

Furthermore, if you have a habit of doing "touchdown shots", you know very well that you have to do them the same way every time. All the way down to the way you salute and hold the glass.

Since our friends are all watching in the comfort of their own homes, we Facetime and pour those touchdown shots together. Here's our friend Melissa celebrating a TD with us from across the country!

Don't wash the good juju off the jersey!

Deanna and Jacob celebrating the Eagles win

Football Superstitions

You have probably heard Deanna and Justin In The Morning discuss their shared superstition. Neither of them wash their jersey if the Eagles are winning. But if they lose, it immediately gets washed because you don't want to carry that bad juju into next week.

Pictured is Deanna and husband Jacob sporting their unwashed Jerseys following the Eagles' win last week.

IG @deannaontheair Deanna started her radio career in Reno, Nevada. A jersey girl at heart, she found her way back to the east coast and is now the Morning Show lead at WJBR. Check out Deanna and Justin In The Morning weekdays 5:30-10am!