Christiana Mall Target to Acquire Miniature Apple Shop
This post originally written by WJBR Digital Production Intern, Elyse DiPisa. DiPisa is a sophomore Media Communications student at the University of Delaware from Montgomery County, PA. Along with being a Digital Content Intern for WJBR, Elyse also works for the university’s Student Television Network 49 News Program and as a tour guide for the Office of Undergraduate Admissions.
17 Target locations around the country will be among the first few getting a new upgrade in the technology department this month – Newark’s Christiana Mall Target included.
Christina Hennington, Target’s executive vice president and chief growth officer, says, “Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics.”
Get ready to shop an enhanced Apple experience at Target, online and in 17 stores across the country — with more on the way! Get all the details here: https://t.co/Hhm623DEtu pic.twitter.com/dvEqk01IvO— Target News (@TargetNews) February 25, 2021
Target says that this new set-up in the department will showcase Apple products in twice as much floor space as in traditional stores. The Target “Tech consultants” will be specially trained by Apple and ready and waiting to help guests.
The shops will be including new and improved displays of iPhone, iPad, AirPods, Apple Watches, HomePods and even Apple TVs.
The other sixteen locations upgrading include one location each in California, Oklahoma, Massachusetts, Minnesota, New Hampshire and New York. The other locations include five stores in Texas and four in Florida.
Target plans to be rolling out more Apple experiences in other Target locations beginning this fall 2021.