Target refuses to let Amazon take all the glory with their Prime Day sales. This year, on October 13th and 14th Target will be holding “Deal Days” (during the same time as Prime Day). Target promises to have more than “one million more deals” than last year and hope that this promotion will be the perfect way to kick off the holiday season. CNN reports that Target hopes that Deal Days will allow customers to understand that “they don’t need to wait or face the crowds to get the best deals with no membership fees required”. Target is now one of numerous retailers to come out with an alternative plan for Black Friday due to the pandemic.