Jen Yuenling, 6th generation Yuengling brewer andVP of Operations, discussed her family’s business, from its founding in 1829 by German immigrant David, through the wars, the Depressions and Prohibition when the third generation produced 3% beer and ice cream. America’s oldest continuing brewery, Jen spoke of her family’s commitment to the craft over the generations, noting that her three sisters are also working at the company. She also discussed Pink Boots, a program they support to encourage women to enter the field. She described its expansion over the years, from its origins in Pottsville, to regional favorite and now national recognition with fan merchandise and facilities in Florida and she described the beer business to us, from the brewery, through bottling and distribution, the consumers through stores and their favorite bars, taverns and restaurants. We talked about the iconic Lager, and new brands, including Flight, just being introduced. We then talked about their Pandemic recovery efforts, keeping the brewery rolling through bottles instead of kegs, pledging $150,000 in support to HARP – the Hospitality Assistance Response Program, and now, the creation of CheersPA with Brand Ambassador Aaron Nola. Make a donation to the cause by June 19th – 100% going to HARP, and you can win items signed by the Phillies All-Star pitcher, a chance to meet him, dinner with Larry Bowa, Carson Wence autographed items, and much more. For more information and to make a donation go to Yuengling.com/CheersPA
