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Jennifer Lopez attends the 2022 MTV Movie & TV Awards at Barker Hangar on June 05, 2022 in Santa Monica, California.

Jennifer Lopez stripped down for her 53rd birthday and posted a video on social media promoting the launch of JLo Body by JLo Beauty.

The newlywed appeared fully nude on Instagram to promote the Firm + Flaunt Targeted Booty Balm. “We give all this care and attention to the skin on our face, but we sometimes neglect the body,” she captioned the reel yesterday (July 24). “It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!”

The singer and actress added, “Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT™ Targeted Booty Balm. Head over to to shop the video for some seriously sexy science! #JLoBeauty.” The new product retails for $65 at

Lopez told People that her personal mantra is, “‘Beauty has no expiration date'” because she’s in a business where “youth is glorified and people try to write, especially women, off at a certain time. It’s like, ‘Oh, you’re done; no more movies for you. We don’t want your music anymore.’ Growing up, I looked up to people like Diana Ross and Cher and Tina Turner, and they were in their 50s and they were beautiful and almost coming into their own at that time.”

J-Lo also made it clear that she doesn’t care for a certain phrase. “I believe you can look and feel amazing and sexy at any age. I really dislike the phrase, ‘You look good for 40, or you look good for 30, you look good for 50.’ How about you just ‘you look good?'”

Of her new husband,  Lopez said he likes it when she has nothing on. “No hair on, no makeup on, just you in your own skin. He really appreciates that. And that makes me feel really confident and beautiful. Someone can see the essence of who you are and just the skin that you’re in and that I take care of that and that he appreciates that. That makes me feel really beautiful too.”

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