Rihanna’s lingerie brand Savage X Fenty will be opening brick-and-mortar stores in 2022 in five major U.S. cities.
The official Instagram for the lingerie brand account posted a photo of what appears to be a sample of what a store could look like inside of an indoor shopping mall.
The brand captioned the photo detailing the major cities in which the stores will be first opening up, “👏🏾This is #SavageXIRL, but frfr. We’re bringin’ a whoolleee Xperience to 5 Savage cities: Vegas, LA, Houston, Philly & DC. Keep checkin’ back for all the details on the retails.”
The Las Vegas flagship store is planning to open up sometime this month whereas the other four locations will have an opening date sometime this year.
The brand has picked up a loyal fan base due to its inclusive sizing and breathtaking fashion shows. The company believes having a brick-and-mortar store for their customers is the next step for the brand, “On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets,” the company said in a press release per Ebony.
Rihanna posted the same brick-and-mortar location to her Instagram page adding, “can’t believe it’s actually that time, and I can’t wait for you to have this experience irl.”