Today (August 2), The Weeknd posted a teaser video for his upcoming album, The Dawn Is Coming featuring trippy graphics, electronic music and a taste of The Weeknd’s voice. At the end of the video, a giant white ball of light steadily comes into frame, until it fills the whole screen with The Weeknd singing faintly in the background.
The 31-year-old singer first teased the album last month on Twitter simply writing, “XO #1 … the dawn is coming.”
XO #1 ... the dawn is coming
— The Weeknd (@theweeknd) July 7, 2021
He followed that up with a series of tweets a few days later writing that he’s “getting there” and “really proud of this one.”
we gettin’ there 💿
— The Weeknd (@theweeknd) July 13, 2021
really proud of this one. wow...
— The Weeknd (@theweeknd) July 13, 2021
massaging it now, being sweet to it. giving it some tlc... 🤌🏾 🎶
— The Weeknd (@theweeknd) July 13, 2021
The Weeknd made it a point to note that, “just so there’s no confusion, it’s a full body of work…” and added a bunch of sunrise emojis.
just so there’s no confusion, it’s a full body of work... 🌅🌅🌅🌅🌅🌅🌅🌅
— The Weeknd (@theweeknd) July 13, 2021
Over the course of July, The Weeknd tweeted updates about the status of the upcoming album, some more cryptic than others:
transitional stage almost done...
— The Weeknd (@theweeknd) July 20, 2021
anyways ima feed ya’ll soon. pbj for your ears. 🌅
— The Weeknd (@theweeknd) July 28, 2021
can’t believe we’re here. feels like yesterday we were there... but now... we’re here. not there.
— The Weeknd (@theweeknd) July 28, 2021
how did we get back there? we were just here...
— The Weeknd (@theweeknd) July 28, 2021
the countdown has begun... in my head
— The Weeknd (@theweeknd) July 29, 2021
say your final goodbyes... 🌅
— The Weeknd (@theweeknd) July 29, 2021
Watch the video for “The Dawn Is Coming” below: