Revised Office Hours: WJBR is open for prize pick up Monday thru Thursday 9am - 5pm.  Closed on Friday.

Deanna and Justin In The Morning

5:30am - 10:00am

The University of South Florida has done a study on food and our senses. What they have found is that the order your senses experience a food in will drastically change how much you enjoy it. During the experiment some participants were asked to try a strawberry flavored fruit snack. Findings show that people who could see the snack before smelling it had rated it higher. That is compared to if they were able to blindly smell the snack before seeing it.

According to, researcher Dipayan Biswas said that scents play an important part in influencing your taste. Still, people are able to process a smell better if they have a visual cue to go along with it. Biswas said that these findings suggest that grocery stores should make it so shoppers can see items before smelling them to increase the likeliness they buy.