Per Disney Parks’ blog post, Chairman Josh D’Amaro said it’s important to share how they’re “creating a place where everyone is welcome and taking action to create meaningful change.”
The blog post comes before the park’s April 30 reopening. The post reads: “We want our guests to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney. And we want our cast members – and future cast members – to feel a sense of belonging at work.”
Disney’s “tradition of The Four Keys – Safety, Courtesy, Show and Efficiency” is used as a guide for their approach to guest service “for more than 65 years. The Four Keys are one of the first things that cast members learn about when they join Disney Parks, Experiences and Products, and they are regularly reinforced throughout their tenure.”
After asking how they could better “cultivate a culture of belonging,” they suggested the addition of a fifth key: Inclusion.
The new policies that guide how cast members show up for work provides “greater flexibility with respect to forms of personal expression surrounding gender-inclusive hairstyles, jewelry, nail styles, and costume choices; and allowing appropriate visible tattoos. We’re updating them to not only remain relevant in today’s workplace, but also enable our cast members to better express their cultures and individuality at work.”
D’Amaro said, “this is just the beginning as we continue to work toward a world where we all belong – including a more diverse and inclusive Disney Parks, Experiences and Products. There’s more to do, but we’re committed to listening, learning and making meaningful improvements. The world is changing, and we will change with it, and continue to be a source of joy and inspiration for all the world. We’ll never stop working to make sure that Disney is a welcoming place for all. I’m excited about where we’re headed, and we’ll have more to share soon. Thank you for joining us on this journey.”