How To Improve A Bottle Of Cheap Wine
Tell your friends it’s expensive! If you buy a $10 bottle of wine to serve, just don’t tell anyone what you paid. According to DailyMail.com, researchers in Switzerland found that people will always find cheap wine more enjoyable if they believe it is expensive.
When participants in the study were asked to rate wine off their taste alone more expensive wines rated higher. So there still might be some correlation between taste and price. This suggests that hiding prices will not take away from the high quality taste of a good wine, however the price can influence how people perceive the quality of a wine.