We’ve all been a little extra dependent on cookies this year. Pepperidge Farms has noticed their inventory is looking a little light this holiday season after a huge spike in demand. According to thrillist.com, CEO of Campbell, the parent company of Pepperidge Farms, stated “we are still working through some supply constraints, including a challenge in cookies where the combination of demand and labor impacted by COVID-19 has had some negative impact on supply.”
Another one of the major reasons Pepperidge Farms are experiencing this shortage is they do not outsource their production. For now they are prioritizing increasing their supply and capacity by attempting to meet the growing demand.
According to reports from the analytics agency Top Data, the American demand for cookies in general has grown 25% since the start of COVID. And believe it or not, 20% of Americans say they’ve had three or more cookies per day on average since the start of the virus.