Underwear Sales Increase During A Pandemic
Obviously your Sunday best clothing hasn’t gotten the usage this year it normally would. Since we aren’t going out as much, many fashion brands have decided to focus on their underwear inventory. According to Yahoo.com, with the exception of sports-bras, intimate apparel sales have been down since January. Since women aren’t going out as much, they don’t need to replace their bras like they usually would. However, everyone still needs to buy underwear! One example would be, since March the underwear brand Thinx has landed five new wholesale accounts including Urban Outfitters and Kohl’s. It is likely we will continue to see the clothing industry focusing on underwear and loungewear as the demand remains high for the rest of 2020 and beginning of 2021.
