Coca-Cola Entering Hard Seltzer Market
First Coca Cola introduced an energy drink and now they’re about to dive into the hard seltzer market under their Topo Chico brand. The new drink will be sold in…
SAN RAFAEL, CA – JULY 25: Cans of Coca Cola are displayed on July 25, 2018 in San Rafael, California. Coca Cola announced plans to raise soda prices in North America due to rising prices of metals following tariffs imposed on Chinese imports by the Trump administration. (Photo by Justin Sullivan/Getty Images)
Justin Sullivan/Getty ImagesFirst Coca Cola introduced an energy drink and now they're about to dive into the hard seltzer market under their Topo Chico brand. The new drink will be sold in Latin America first and will make its way to the States next year. Topo Chico was picked up by Coca Cola three years ago and is known for its mineral water. The hard seltzer market has been booming since the debut of the drink last year.
Jessie MicchelliAuthor
