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Mix Morning Show with Johnny B & Jessie

5:30am - 10:00am

SAN RAFAEL, CA - JULY 25: Cans of Coca Cola are displayed on July 25, 2018 in San Rafael, California. Coca Cola announced plans to raise soda prices in North America due to rising prices of metals following tariffs imposed on Chinese imports by the Trump administration. (Photo by Justin Sullivan/Getty Images)

First Coca Cola introduced an energy drink and now they’re about to dive into the hard seltzer market under their Topo Chico brand.  The new drink will be sold in Latin America first and will make its way to the States next year.  Topo Chico was picked up by Coca Cola three years ago and is known for its mineral water. The hard seltzer market has been booming since the debut of the drink last year.

Coca-Cola to enter hard seltzer market through Topo Chico brand

Coca-Cola on Tuesday announced it will release a hard seltzer under its Topo Chico brand later this year. The new drink will be sold in select cities in Latin America. Topo Chico Hard Seltzer will launch in the United States in 2021, making it the company's first foray into alcoholic beverages in its home market for the first time since it sold its Wine Spectrum business in 1983.