Bon Jovi’s latest album This House Is Not For Sale debuted at the top of the Billboard 200 album chart when it was released in November 2016, but the most recent figures finds the LP back on top.
Unusual? Yes, but there’s a good reason for the sudden sales surge.
Per Billboard, fans who recently bought tickets to the band’s second North American tour leg were eligible to receive a copy of This House Is Not For Sale. The album’s price was included in with the ticket price, and ticket buyers received a special code to receive the new album. An estimated 350,000-375,000 tickets were sold, with 120,000 codes being redeemed for copies of This House Is Not For Sale.
That’s some seriously savvy way to boost record sales. It’s almost as if Bon Jovi are seasoned vets and know what they’re doing. It’s as if they belong in some sort of Hall of Fame or something.
Erica Banas is a rock/classic rock blogger who once did a presentation in a college public speaking course about why The Rolling Stones were better than The Beatles. (She received an A.)