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Gucci Has Models Carry Their Own Heads On Runway In Milan

February 22nd, 2018
MILAN, ITALY - SEPTEMBER 20: A model walks the runway at the Gucci show during the Milan Fashion Week Spring/Summer 2018 on September 20, 2017 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

Gucci Says “Off With Their Heads!” in their runway show this week in Milan. 

First off, they started with an operating room as their backdrop:

Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding. Watch the show live on Instagram Stories or through link in bio at 3PM CET. #mfw

161.5k Likes, 1,236 Comments - Gucci (@gucci) on Instagram: "Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of..."

 

There was a dragon that was carried down the runway:

 

And a Chameleon:

 

But the heads:

We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in our #MFW stories????????: @gettyimages

79 Likes, 3 Comments - Stylight (@stylight) on Instagram: "We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in..."

 

Oh… The heads (the first picture of the ginger guy):

 

I honestly don’t know what’s going on here but I’ve accepted that this is the fashion now.

 

Amy Cooper is one with the force and the force is with her.

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