With the song "Lions" by Skip Marley playing in the background, and Kendall Jenner striking a pose, we've got this year's Pepsi trending film.
Taking a more controversial approach, the commercial shows a protest march walking down the road, musicians walking through the crowd, and Kendall Jenner rocking a blonde look. As the film moves forward, Kendall sees that the movement is more important than the superficial moves she's making. A woman photographer wearing a hijab is working on her newest project, and decides to walk outside to catch the action.
This all comes to a boiling point, as everyone's out expressing themselves, Kendall rips off her wig, wipes off her lipstick, and joins the movement, all before creating a new protest statement, mimicking the frontlines of hippies handing flowers to the law enforcement. Kendall becomes the person to bridge the two together.
If you remove your prejudice against the members of the Kardashian family (i.e. Kendall Jenner), the message is pretty powerful. Check it out below:
A short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back. Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments.
Amy Cooper is the type of journalist that when asked "What do you bring to the table," she replies "I am the table.