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Taco Bell To Launch New Upscale Restaurant Chain


Taco Bell is the last fast food restaurant you’d associate with the fancy pants crowd, but CEO Greg Creed is aiming to change that by opening a new, upscale fakey Mexican food restaurant called the US Taco Co. and Urban Taproom.If the ridiculously long name isn’t enough of a mouthful, chew on this-Greg says their aim is to attract customers who are “edgy in how they live their lives but not necessarily in how they eat.”The first two overpriced taco varieties they have announced are the &ldquo…

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